The most expensive channel runs on the weakest data.
Reps tap what they observed after each visit. Ontologie turns those observations into a consistent, current picture, so time in the field goes where it matters.
Today, every doctor is a judgment call.
A matter of opinion
Classifications rest on individual judgment, signed off on a manager's view. Two people looking at the same doctor often reach two different answers.
Stale by design
They are revisited quarterly, sometimes yearly. This week's decisions run on a picture formed months ago.
It walks out the door
When a rep leaves, the understanding of their doctors leaves with them. The company keeps the records and loses the meaning.
The people in the field are not the problem. The instrument they have been given is, and the instrument can be fixed.
Simple in. Complex inside. Useful out.
Tap what you observed
After the visit, on the phone. Nothing to write.
One framework for every doctor
Every observation is read the same way, for every rep, every time.
A picture you can compare
Consistent and current, so scarce field time goes where it matters.
Captured in the car, before the next call.
The rep's side is deliberately simple: a few taps once the visit is over, and the visit is on the record.
Tap, don't type
Observations are taps, not notes. Nothing to write, and nothing to interpret later.
Where reps already are
On the phone, the tablet or the desktop, wherever the rep is working.
A powerful field CRM, with the reporting built in.
Everything a field team runs on, in one place: the day, the bookings and the visits for reps, and the views managers plan from.
The rep's CRM
The day's bookings, each doctor's visit history, and the documents to take into every visit, ready on the phone or tablet.
Segmentation for managers
The territory, area by area: how well each one is covered, how it segments, and where time is best spent next.
Reporting that travels
Build reports on field effort, the market, allocation and execution. Save them, and export to Excel, CSV or PDF.
Segments, on the map
Group postcodes into segments, and the map redraws as the segments change.
16 postcodes in this segment
Market data, laid over
Designed to take in market data and lay it over your own segments, for richer data sets and reporting.
The right question at each level of the organisation.
- Where should field investment go?
- Where are the real barriers?
- Where are we losing without knowing it?
- Where should my team spend this week?
- Who needs coaching, and on what?
- Is my territory healthy?
- What should I know before I walk in?
- What have I seen with this doctor before?
- Am I spending my time well?
Start with one territory.
Tell us a little about your field team and we'll set up a conversation about a pilot.
Thanks.
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